I just read an article in Professional Photographer Magazine about people not printing their photo images anymore. Making prints preserves a record of history. Under “Fleeting Images” the article points out 24% don’t recall the last time they printed a photo, 42% no longer print photos at all, 53% haven’t printed a photo in a year or more and 70% don’t have photo albums. Then under “Tempting Fate” the article points out 67% don’t actively back up the photos and data on their phones and 4.5 million mobile phones lost or stolen in the U.S. in 2014.
Consumers are taking more photos than ever before. And yet, they no longer print or display those photos in their homes. These images stay in digital form on computers and smartphones.
Technology is changing so fast that many photographs taken only 5-6 years ago are stored on devices that are no longer supported. Sadly, this means that many of the memories captured today won’t be around tomorrow!
The article goes on “We are essentially raising a generation conditioned to not print photographs. It’s time to change the trend and spread the message by printing your favorite photographs and storing them in beautiful albums. When consumers see beautiful prints, they touch them. And when they touch photos or frames, they realize how meaningful it is to hold something tangible. Join THE MOVEMENT and get free marketing resources to help your clients and prospects see the value of printing and preserving family histories in photos. Through your one-on-one relationships with clients and with the aid of The Movement’s resources, we will begin to reverse the trend and restore the art of print to a place of prominence in people’s homes.”
I can say that if the trend does not change we won’t have much photographic history by 2100.